13th May 2010
Sales of tickets for the Great British Beer Festival are already up 32 per cent compared to last year, it has been revealed.
Event organisers the Campaign for Real Ale (Camra) hope that this year's event will be the most successful ever.
It is being held in Earls Court, London, from August 3rd to 7th. In 2009, the festival attracted more than 64,000 visitors who came to sample drinks from around the world.
Beermaker Marston's is sponsoring this year's festival glass, which is given to visitors upon entry to the event for them to use for tasting the various tipples.
"With our own research showing that 50 per cent of pub-goers have now tried real ale, this August at Earls Court will be an exciting time for brewers to come together and champion our national drink," Louise Ashworth, head of marketing for the event organisers, told the Morning Advertiser.
Another exhibition to report a rise in turnout this year was the Technology for Marketing and Advertising show, which saw attendance rise by ten per cent.