Event organisers secure Google keynote speakers for TFM&A

28th January 2010

Google experts will host two keynote sessions at the Technology for Marketing & Advertising (TFM&A) conference this year, it has been confirmed.

Event organisers have secured Gilli Goodman, product specialist, and Sarah Speake, director of technology and mobile sales, at Google UK.

The pair will run sessions on Tuesday February 23rd and Wednesday February 24th, along with keynote masterclasses from Facebook, YouTube and Econsultancy.

Ms Goodman will talk about how Google Analytics can help businesses, demonstrating how they can set up free accounts with the service.

There will also be an interactive question and answer session with Analytics experts.

Ms Speake's lecture will be entitled The Future is Mobile, looking at the development of handsets and advertising at Google.

There are ten keynote sessions on offer over the two-day event.

Martin Bell, Mark Frith and Jo Fairley were recently announced as the keynote speakers for this year's International Confex, the show for event organisers.