6th May 2010
If you have ever set up a trade show or exhibition you know the
careful planning and effort that goes into any such campaign. And
effort is not the only thing that goes into such a campaign - a lot of
money goes into it too, money that you should protect with an events
The main reason why trade shows are so intensive both labour wise and
financially, for any company, is that they are areas of intense
competition. After all, both you and the competition are well aware
that each of you must strive to acquire the most potential customers,
while continuing to retain your own.
Because, let us face fact, customers go to trade shows looking for the
best possible deal, and while customer loyalty is not something to be
discounted, if a customer sees a good enough deal, he or she will take
it, no questions asked, no matter how many years they've dealt with you
in the past. So of course your company invests considerable sums in
convincing customers that you are a safe bet, and a good events
insurance policy is needed to protect that investment.
So what form does your investment take? And just what sort of
protections should you have? Well, a good policy should protect you on
three fronts. It should cover your materials and goods on site. It
should equally well cover those goods in transit to and from the site –
this can be crucially important, as it is normal to experience some
damage in transit. And the policy should also cover your workers as
well as any random accident that involves your equipment that might
injure some passers by.
Let us discuss each of those issues in depth. The first thing you need
covered by a good events insurance policy is the money you spend on all
the equipment you have at the trade show, from your main exhibit stand
to the banners that you might scatter around the grounds, as well as
your lighting and electronic equipment and even the promotional
materials you take along. What could possibly happen, you ask? And the
answer is, anything.
Random chance is hardly a reliable business partner – if anything
random chance can be relied upon to have something go wrong. It could
be something as simple as a short circuit among your floodlights.
Before you know it, the carpets have caught fire. The fire spreads to
your main stand itself, which is made of wooden panels that catch fire
Can you imagine your losses without the coverage of a good events
insurance? Everything goes up in flames – your expensive custom stand,
your promotional goods – perhaps expensive branded usb sticks. Your
digital projector and laptops. And worst of all, some of your employees
and passers by are injured in the fire.
Can you imagine your position after such a disaster? Not only is your
equipment a total or partial write off, but you now face legal claims
the extent of which are impossible to foresee. This is a large scale
disaster, and it can be prevented by the simple precaution of having
the event covered by a good insurance company, and taking out an events
insurance policy that removes the burden of such a risk from your