Events 'must have a real impact on clients' business'

20th April 2009

<p><a href="" target="self">Event organisers</a> need to manage costs and constantly have their finger on the pulse of their business to ensure they emerge from the recession, according to an expert.</p><p>Peter Jackson, managing director of eventwise and a board member of industry body Eventia, says <a href="" target="self">conference organisers </a>must keep a close eye on their finances to ensure that a balance between expenditure and income is maintained.</p><p>He explains that a few months of disparity in budgeting can have major implications for a business.</p><p>Mr Jackson adds that from a client's point of view, they need to make sure they are adding true value to their offerings and not merely reducing prices.</p><p>They must deliver events that can have "a real impact" on a customer's business, he says.</p><p>Mr Jackson asserts: "Those agencies, suppliers and venues that can use the current situation to their benefit and emerge stronger will be excellently placed to reap the rewards of the recovery."<br/><img alt="ADNFCR-1753-ID-19128822-ADNFCR" src="" /></p>