Exhibition Banner Stand: an inevitable part of a good advertising strategy

19th March 2010

Having an exhibition banner stand is an inevitable part of a good advertising strategy, especially if a business owner represents its company at different events like trade shows, seasonal fairs, presentations, exhibitions, sales and training courses. It is extremely important to create a nice first impression, and every little detail plays a crucial role in a composite image of your company.

There are no back-ups: either you get noticed, remembered and therefore recognised, or you are completely lost in the crowd of your competitors. A proper exhibition stand, carefully designed and manufactured, will add an original touch to your presentation.

Nowadays you can afford being original thanks to the wide range of exhibition products available on the market. You can choose an exhibition banner stand which would be perfectly suitable to your business with all its peculiarities and different factors. You can go for retractable models, or perhaps you prefer modular stands, or it will be easier to grab the attention of potential clients with the help of custom build exhibition banners, or portable stands, or double side displays... Numerous manufacturers, contractors and suppliers will make it possible to get exactly what you want for a reasonable price, without exhausting your funds.

Of course, lots of factors should be taken into consideration in order to get a banner which would meet all the requirements of your business. When buying an exhibition banner stand, think about its storage, transporting, installation and disassembling. Would you prefer to do everything yourself? With the help of your employees or with a brigade of professionals? Would you prefer something compact and easy to use or monumental and sophisticated?

Of course it is better to opt for a lightweight banner which is easy to use: it will provide mobility and flexibility, which are so important in the course of trade show activities. Of course, light weight does not mean less quality: nowadays it is possible to get reliable and durable stands made of plastic, aluminium, fibreglass, pressed wooden particles, vinyl and so on.

Make sure your exhibition banner stand is flexible enough: sometimes you have to fit your presentation into a smaller space than anticipated. In this case to use a bulky stand would be a problem: not only it is difficult to rearrange a clumsy structure, but sometimes it makes it difficult for the customers to approach your place, and this is something absolutely unacceptable.

That is why it is the best option to choose a compact and flexible banner, but at the same time effective and eye catching. It should be easily and quickly installed and disassembled, by you or by hired labourer – does not matter. What really matters is time, and a successful businessman always knows the value of it.

Do not forget about nice conditions of storing for your exhibition banner stand. Of course, nobody wants to occupy too much space which would be unusable in the time periods between the trade shows. And the perspective to rent a place specially for storing bulky pieces of your exhibition stands looks even less attractive. Make sure the material and graphics of your banner will not get damaged by moisture, dust or sunlight. It would be most unpleasant to discover this just before an important event.

Here we just pointed out some general aspects of choosing and purchasing an exhibition stand, but of course an individual approach works best.