19th March 2010
No matter what type of business you run, most probably you visit trade shows, fairs, presentations, exhibitions and sales in order to popularise your company. After visiting this sort of events it is absolutely evident that if you represent your business with exhibition banner stands you have much more chances to stand out of the crowd of countless competitors who offer similar products and services.
With a nice eye catching banner stand it is easier to target a wide circle of potential clients and to spread the information about your company. Of course, first of all you should decide what kind of banner you would like to purchase, or perhaps just to rent.
Sometimes it is equally difficult to make a right decision when you have too few or too many options. With exhibition products there are definitely too many of them. You can find the whole variety of materials, designs, shapes and sizes of exhibition banner stands, and all of them would serve your purpose in different ways. That is why you should decide which one would be the most suitable according to your personal preferences and peculiarities of your business.
If you hesitate and cannot decide what would be the best for you, here are some general tips you may take into consideration. First of all, go for a light weight banner stand. It does not mean that it should be produced of low quality cheap material: fibreglass, plastic, aluminium, pressed wood will provide durability and at the same time light weight. It is difficult to overestimate mobility when taking part in trade shows and fairs: sometimes it is absolutely necessary to change your location for better results. With portable exhibition banner stands you will be able to do that effortlessly.
Secondly, think about the size you need. Exhibition products come in a wide range of sizes, form compact to huge ones. Where exactly are you going to exhibit your stand? Will it provide a free access to your presentation? Will it be visible enough? All these questions should be thought over before purchasing a banner. In any case, it is better to go for a flexible item: even if you have to deal with large sizes, make sure your presentation can be rearranged if necessary to fit into smaller place. Very often trade shows have so many participants that it is impossible to provide a lot of space for everybody.
And of course, it is always better to opt for exhibition banner stands which are easy to set up, transport, disassemble and store. Of course, you can use the services of professionals for setting up your stand, but if you do not need a big sophisticated structure with lots of additional applications, it is better to choose a stand you would be able to set up yourself. Or else it could be done by any employee of yours.
With banner stands it is possible to make your advertising strategy diverse and interesting, so do not neglect this option while planning your campaign.