19th May 2010
Most exhibition display units can be quite expensive, both in direct
and indirect costs but with the right attitude, they can be your
biggest marketing coup of the year. You can spend your money quite
well, if you take the time to approach the exhibition in the right way.
These units are an elegant way to show off any product and with proper
planning and great execution, you can make these units, a wise
investment. This would help you to reach out to the right target
audience, set your sales targets and send your best people so that you
can really make the show work for you.
• The exhibition display units are an extremely popular for all types
of presentation displays. You can choose from portable display cabinets
to wall mounted display cabinets, glass shelving to tower show cases or
you can get a product that will suit you.
• The most popular ones are aluminium framed glass cabinets, showcases
and the budget display cases, which are all usually kept in stock.
There is a choice of colours available and also lighting for all of our
display furniture available too. With a great variety of glass
counters, trophy cabinets and tower glass showcases, you will be sure
to find a glass display unit that is well suited to you.
• Most exhibition display units are all usually kept in stock and
packed and delivered in crates, ready for self assembly. The glass
counters are constructed from 5mm toughened glass and include lockable
doors in a range of build qualities. They also come with options for
lighting, cupboards and adjustable shelving and are made from quality
materials to ensure their durability.
• The folding showcases come completely flat-pack and are simple to
transport and erect on your exhibition stand. They have a good quality
aluminium frame with acrylic glazing panels and an optional MDF base.
If you’re on a tight budget, look for pop-up exhibition units that you
can use again and again, and make sure you get great graphics panels
that put your message across as simply and effectively as possible.
• Most units are ideal for use in retail displays and are particularly
suitable for displaying giftware. These are extremely popular for all
types of presentation displays. Almost all the glass showcases come
with a manufacturer’s guarantee and are carefully delivered and
constructed for peace of mind.
Just like any sales and marketing exercise, the exhibition stand units
can be designed with sales in mind and attract people to your stand,
find out what they are interested in, capture their data and follow
them up. They can be really successful tools, when the salespeople make
them work and you can really make the most out of these units, by
setting targets for how many prospects you want to capture on each day,
and don’t leave the hall until you’ve achieved your target. Similarly,
you can also set a target for the number of prospects you want to
convert once the show is over and work hard to ensure that those
prospects become customers.