12th April 2010
Prior to exploring the details of exhibition stand construction it would
be as well to go into just why a company would consider using these devices in
the first place. Those who know enough about trade fairs and similar exhibitions
are aware that these functions, stressful as they may be to set up and organise
for, can nevertheless be extremely useful in garnering new customers and in
confirming the loyalties of existing ones. Remember that those who visit trade
shows are there to look at different business scenarios.
They are also highly likely to be potential customers, which means
that the customer density at a trade show for most businesses is higher than at
almost any other place, event or gathering. Your exhibition stand construction at such an
event can also be crucial, because customers at such an event are usually there
to find out if there's a better and cheaper way to get what they want – yes,
this includes people who are already dealing with you, and who might shift to a
competing company if they find that it helps them to reduce costs in some way,
or if they feel that that company offers them better quality and service than
It doesn't matter that the other company may not in fact offer
better quality and services – if a customer even thinks that they do, that
customer may place an order with them and thereafter stay with them out of
Of course, if your company is represented by an exhibition stand construction, this will lessen the effects of what ever concepts and
ideas your competitors sales force chooses to project. In such a scenario,
obviously, representation at all events connected with your company's business
is necessary, if not out and out crucial.
Which ultimately brings us to exhibition stands, which stand at
the core of your marketing strategy at any trade event. Of all the aspects that
personify a good exhibition stand, the most important are – image projection
and portability. In any case, the inner frame of a stand is usually comparatively
light in weight, both for portability and for ease in setting up, where light
weight components usually mean less manpower is required for the exhibition stand construction, which is a reduction of costs both for a builder and for
you. Over this internal frame come other light materials – only these will form
the external 'skin' of the stand.
The materials can range for weather-proof vinyl, to wood, to
fiberglass. And these can hold the design graphics of the stand, which in this
digital age are almost always created on a computer.
Of course this is a simplistic description – many more
sophisticated details are possible, and the price of a stand generally is
decided by the details that go into its construction. So consider well the
needs of your company, the kind of image you need to create, and what you will
be using the stand for, and then go ahead and create an exhibition stand construction that will prove to be an investment in the years ahead.