19th May 2010
Marketing managers make use of exhibition stand equipment and
displays, as part of their marketing mix to enhance the profitability
in a face to face advertising campaign. They are commonly used to set
an artificial, branded and highly aesthetic pitching environment and
allow you to showcase your business principles and outline what it is
your company can offer. Designing an exhibition stand is a specialised
field and should be undertaken by a professional organisation with
experience in this field. If you want your visitors to access your
stand easily and to feel comfortable, you must avoid any unnecessary
physical barriers. Always keep in mind, your company image and how you
want to be portrayed quality, high-tech, established, contemporary,
sporty or traditional and make sure that your corporate image and
identity should be prominently featured.
• Good quality exhibition stand equipment and stands are usually
affordable, reusable and highly recommended by many professional
marketers. These items can be supplied as an outdoor all weather banner
stands printed in full colour or mounted in a vinyl banner frame
complete with fittings. Outdoor vinyl banner stands are fitted with a
base which can be weighted with sand or water to keep the vinyl banner
in place in windy conditions.
• When it comes to custom exhibition stands, then these incredibly
mobile and light weight items are the pick of the bunch. They offer
quick set ups and easy transportation, which can really make life much
easier for you.
• Some exhibition stand equipment and displays are quite suitable for
bigger display spaces such as a traditional popup stand which features
an easy up pop up frame with high quality hanging exhibition graphics,
or covered in Velcro friendly fabric panels. There are few exhibition
stands, which offer a modular brushed aluminium frame that can be added
to from a seamless exhibition graphic wall in stands of up to three
meter widths. As far as a twist modular exhibition stand system is
concerned, it comes complete with integral spotlights to create a
really modern exhibition stand.
• These tools are lightweight and easy to transport, are a great way to
get your business noticed and stand out above your competitors at large
exhibitions or small conferences. They can be laminated to form a
fantastic stand graphic display while still being durable for a busy
exhibition environment. Some of the additional features include
lighting options, internal storage shelves, and accessory poles for
adding display shelving, literature holders or even small digital
displays. You can even add a connector piece to the top and expand
unlimited multiples for one large inline counter top.
• There are companies, who can offer a great range of products which
are truly cost effective and can be used as an ideal networking tool.
They can help you design your stand in a way, which can really make
your space stand out from those around you.
These exhibition stand equipment and displays can be utilised in a
number of different scenarios to create brand awareness, attract an
increased customer base and boost your return on investment.