6th May 2010
Before we go into the intricacies of exhibition stand manufacture,
perhaps we should discuss the functionality and worth of the stands
themselves. If you have any experience with trade shows you know that
they can be the key to the expansion - or otherwise - of your business.
This is because customers at a trade show are there to examine options.
means that you have to figure prominently at a trade show just to keep
your current customers, because few customers, however loyal, are going
to stay with you if they perceive that another company is offering them
a better deal – or if they think that another company seems more
dynamic, more customer oriented, or perhaps even if another company
simply 'pushes' itself enough, and you don't happen to be on the scene
to counter the effect of that.
So what does all this have to do
with exhibition stand manufacture? Remember, trade events and
exhibitions just can not be ignored – or else you will lose customers,
and lost customers quickly translate into lost sales. So you need to be
the dominant force at any such event – and the first step to doing this
is through a good exhibition stand. Now there are many elements that go
into the manufacture of a good stand.
Firstly, it must be
portable, which means that it has to have a lightweight framework. This
is usually provided for by using aluminium struts, girders and tubing.
Lightweight and strong, this provides the perfect internal framework
over which the rest of the stand materials are placed. External
materials used in exhibition stand manufacture are usually pressed wood
or fibreglass – these are what give shape and the appearance of mass to
the stand, and over these come the weather proof design panels that
hold the company's colors, it's logo, and various attractive computer
Besides these things, a stand might hold a
large banner over it, as well as plinths to hold the products, and even
eye catching pop up displays. And of course, the more sophisticated
stands incorporate various advanced technology, including neon
displays, surround sound speaker systems – or hi fidelity systems, and
even movie and laser projectors.
Generally speaking, the more
sophisticated the stand the less portable it is, so that when you go in
for exhibition stand manufacture you have to examine your needs before
you spend on a stand. If your company require representing at events
all across the country, you will be well advised to ensure that you
have a more portable and transportable stand, and one that is easily
This will allow you to easily transport your stand to
events all across the country, and also allow you to store it easily
when it is not being used. Perhaps this sort of portable stand may not
have the awe-inspiring look of a custom designer stand, but in it's own
way, because of the vast area it allows you to cover, it is if
anything, more valuable.
However, a custom exhibition stand
manufacture can have it's place too – at elite events where impressing
a customer with your company's brand image means that the customer will
likely send all the business of the company he or she represents your