15th March 2010
If your company needs representation at a trade show or similar event, you might want to consider an exhibition stand rental. Now everyone knows the advantages of covering relevant trade shows and exhibitions – your company gets much needed exposure and this results in your brand image becoming more recognisable to the customer population – and in an age where brand image recognition is virtually synonymous with survival, this is absolutely crucial. In the ruthless business world of today, anyone who does not keep up is left behind, and the results, especially in lost sales and resulting losses, can send a business under.
So you have to cover the same events as your competition, because if you do not there is a very real and imminent danger that you will lose out on prospective clients. And why not represent your company, when doing so can be as easy as an exhibition stand rental.
And remember that if you ignore trade event, you might even lose some of your present customers as well, men and women who are already patronising your business and paying you for your services, but who, like everyone else, are on the look out for a better deal – and if you fail to represent your company at trade shows, you might find that your customers will feel that your competitors are more dynamic. And that is very dangerous to your interests because it is just a step from there to them transferring their business to those customers permanently. Of course you could possibly win your old customers back with an exhibition stand rental at the next trade event, but it is better in the world of business to aggressively push your interests rather than merely take corrective action.
Which brings us to why it might be nice, to hire an exhibition stand. One of the advantages of this is that even if you want to buy a stand at a later date, you really want to be sure that you acquire one that is just right for your company. After all, you can hardly go about buying stand after stand, deciding that each one just is not right. But this is a problem that is easily solved. Just use an exhibition stand rental to try out different stands until you come upon one that seems to be just right for your company, and then go out and buy and exact duplicate of that stand to use at future trade events.
In this way you get to have your cake and eat it too – not only can you cover events at the relatively low price of a stand hire while you try out different stands, but you are safe in the knowledge that, when you finally do buy a stand, that it is the right one, and that you are spending your company's precious assets in the best and most productive way possible. An exhibition stand rental might also be of use to a company that has a bad year and wants to conserve its assets a bit.