03rd August 2009

Firms ''''must not cut back on exhibition stand spending''''

Businesses should not cut back on exhibition spending in the recession, as the likes of display systems and banner stand. . .

<p>Businesses should not cut back on exhibition spending in the recession, as the likes of <a href="http://www.tsnn.co.uk/display_systems/suppliers" target="self">display systems</a> and <a href="http://www.tsnn.co.uk/banner_stands/suppliers" target="self">banner stands</a> can be a powerful marketing tool, according to experts.</p><p><a href="http://www.tsnn.co.uk/modular_exhibition_stand/suppliers" target="self">Modular exhibition stand</a> design company Display Wizard reported that a survey conducted by Benchmark Research for the Association of <a href="http://www.tsnn.co.uk/event_management_organisers/suppliers" target="self">Event Organisers</a> shows that 37 per cent of businesses believe exhibitions and trade shows are the best way of building relationships with customers.</p><p>The firm said that such events are a cost-effective advertising opportunity for organisations, as they draw a very targeted audience, allowing marketers to design their strategies accordingly.</p><p>"Participating at an exhibition enables businesses to have the unique advantage over other advertising methods, through being able to demonstrate the quality of their products or services face-to-face," added Diarmuid Beary, managing director of Display Wizard.</p><p>Recent research by Eventia found that <a href="http://www.tsnn.co.uk/event_management_organisers/suppliers" target="_self">event organisers</a> sought better value for money last year, shopping around for the best deal and negotiating harder on rates.<br/><img alt="ADNFCR-1753-ID-19293894-ADNFCR" src="http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1753&it..." /></p>