Firms ''''must not cut back on exhibition stand spending''''

3rd August 2009

<p>Businesses should not cut back on exhibition spending in the recession, as the likes of <a href="" target="self">display systems</a> and <a href="" target="self">banner stands</a> can be a powerful marketing tool, according to experts.</p><p><a href="" target="self">Modular exhibition stand</a> design company Display Wizard reported that a survey conducted by Benchmark Research for the Association of <a href="" target="self">Event Organisers</a> shows that 37 per cent of businesses believe exhibitions and trade shows are the best way of building relationships with customers.</p><p>The firm said that such events are a cost-effective advertising opportunity for organisations, as they draw a very targeted audience, allowing marketers to design their strategies accordingly.</p><p>"Participating at an exhibition enables businesses to have the unique advantage over other advertising methods, through being able to demonstrate the quality of their products or services face-to-face," added Diarmuid Beary, managing director of Display Wizard.</p><p>Recent research by Eventia found that <a href="" target="_self">event organisers</a> sought better value for money last year, shopping around for the best deal and negotiating harder on rates.<br/><img alt="ADNFCR-1753-ID-19293894-ADNFCR" src="" /></p>