Firms will spend on exhibition stands ''''if ROI is guaranteed''''

26th June 2009

<p>Businesses are happy to purchase <a href="" target="self">exhibition stands</a> if they have guaranteed consumers through pre-arranged appointment systems, according to an events insider.</p><p>Gemma Greenwood, writing for, says that <a href="" target="self">event organisers</a> are still securing exhibitors as long as they are able to offer initiatives such as hosted buyer programmes that ensure custom.</p><p>She says that exhibition co-ordinators are having to alter their strategies in line with the economic downturn, as businesses demand guaranteed return on investment (ROI) more than ever.</p><p>This applies to buyers as well as they do not want to waste time attending shows where they will not find relevant products and services, Ms Greenwood adds.</p><p>"The global recession has dealt the travel industry a heavy blow but it has made us take stock and identify more efficient and cost-effective ways of working," she insists.</p><p>Meanwhile, recent research from MusicWorks found that playing tunes can increase <a href="" target="_self">exhibition stand</a> traffic by 87 per cent.<br/><img alt="ADNFCR-1753-ID-19238559-ADNFCR" src="" /></p>