5th June 2010
What qualities should you look for in a brochure stand? After
all, you cannot underestimate the value of this item given its usefulness in
the workplace and its feasibility as a brand material for your business. An
everyday essential such as this should only be of high quality.
A stylish design that highlights your business name and
logo, and if you have one, complements your trademark color gives an aesthetic
appeal to your stand. First
impression is important here. The more striking it is, the better. Before you
can lure clients with your brochures, you have to catch their eyes with
something bigger, and you can do so with the casing that contains the
literature. A brochure stand, particularly of a bigger size is more noticeable,
which gives your brand and logo a more apparent look to them. Hence, it gets
attention that can lead to people reaching for your brochures. For a long-term
benefit, it can leave a strong mark and make people remember your brand.
A quality stand has all the elements that constitute a good
buy for an item - something worth the consumers’ money. Therefore, the stand
must be durable, multi-purpose, stable, and versatile. It shouldn’t matter
whether it is made of acrylic, plastic, glass, or aluminum. It must be sturdy
enough to use for as long as you need it.
A good-looking and quality brochure stand is great, but what
good does it have if you require more than two people to lug it around? It is
not expedient for anyone, especially for busy employees to have to sweat it out
just to transfer a stand from one spot to the next, or to grunt with effort in simply
arranging it. What happens then when you have to bring the stand for an event?
Instead of a useful, helpful item, it then becomes a nuisance.
They should be
lightweight, handy, and convenient to carry. If there’s anything that would make
it heavy, it should only be the materials it contains, that is the brochures,
and NOT the materials it is made of. Moreover, when you have to transport the
stand from one location to another, such as for conferences, conventions,
exhibits, etc. it should be easy to install and easy to dismantle. This is not
only convenient but also timesaving, most especially during those crunch time
moments when every second of preparation counts. Using a brochure stand should
be a practical item for your business and not a futile one.
The budget for using brochure stands for your business would
depend on the quantity of your brochures and other materials, and the location
where you plan to place them. Is it only in the waiting area? Should there be
at least two positioned inside the store? Do you need a few stands for an
When you order in bulks, you get to save more. Most suppliers
offer discounts for big quantities, so you might want to consider placing more
orders. If you feel you have no need for too many in the workplace or in your
establishment, you can always set aside some as souvenir items, giveaways or
even presents to clients. Brochure stands make practical gifts and freebies.
With your business name and logo imprinted on them, your brand will go many
miles, far beyond the confines of your establishment to wherever the clients
choose to bring and use them. Now that’s advertising and promotion at its
simplest yet the best because there are mileage and exposure for your business.
A brochure stand is good for advertisement and marketing,
but it must be quality enough to be used for such purpose. Similarly, it is
extremely handy as an office supply but it must also be good enough to be a valuable
item to use at work. Consider these features when shopping around for your