28th April 2010
Exhibition stand attractions are an excellent choice for those who wish to go above and beyond the call of challenge at a trade show or a convention. Due to the high levels of competition at these events, it is important that you grab the advantage as quickly as possible. The longer that you hold the attention of potential clients and customers, the more business that you will do due to your presence at the show. However, there are a lot of things that you will need to keep in mind if you are interested in making use of attractions at a show. Because you will be adding a fair deal of complexity to your booth, you will want to ensure that you are well prepared for any complications that may occur.
Selecting the specific exhibition stand attractions for your business can be challenging. While you want something that relates to your business, you want to provide your guests with something that entertains them. If you keep people entertained or amused, they will stay longer at your booth. This significantly increases the chances that you will develop long term business relations with these clients. If you cannot find an attraction that specifically matches your business, you should pick one that allows your employees to socialize and mingle with those who are attending the show. A few examples of this type of attraction include poker tables, racing games and simulators.
Once you have decided to use exhibition stand attractions as a part of your trade show experience, you will need to plan for the equipment for the show. Many companies choose to rent the equipment for the duration of the show as this is significantly cheaper than purchasing the gear new. Because most companies will deal with rentals, it is important that you schedule your rental well in advance. This will ensure that you can get the equipment that you need for all of the shows that you are planning on attending. When you approach ordering your rentals, make certain that you will have the booth space available for the attraction that you want. It is suggested that you place your rental order as soon as you have confirmation that you have space at the trade show and know how much floor you have to work with.
Once you order your exhibition stand attractions, you will need to make certain that your booth stand set is able to accommodate your attraction. If it is the first time you are using an attraction at your booth, you may need to modify your banner system to give space for the attraction. If you know that you are using an attraction well in advance, it is possible to build a modular system that will work around the attraction that you have selected. Modular stand systems are a great deal more flexible and capable of accommodating attractions than static stand systems. Anticipate having to make significant adjustments to your booth layout if you are intending on using attractions. If you plan your display around the attractions you use, it is possible to better control how customers perceive your business.