Hotel rates drop to attract business tourists

23rd January 2009

<p>An increasing number of hotels in the UK are reducing their prices in a bid to attract more business tourists, according to accountancy firm PricewaterhouseCoopers (PwC).</p><p>With British business gripped by the global economic turmoil, most firms are looking to reduce their expenses, and this calls for a different approach when event organisers come to choose a conference venue and accommodation for delegates. </p><p>Many businesses are now seeking lower cost and budget accommodation, and hotels across the country are looking to offer cost-effective deals.</p><p>Liz Hall, head of hospitality and leisure research at PwC, said: "Reduced rates as well as added value (including free High Speed Internet Access, more availability, later cancellation times) are being used to sweeten the corporate sector."</p><p>Ms Hall added that while luxury hotels were reducing prices quite dramatically, four-star hotels were not yet making major adjustments to mid-week prices, but this could change as the year wound on. </p><p>Hotel chain Travelodge has implemented a new price-watch system that alerts staff if a competitor lowers its prices across the whole of the UK. <br/><img alt="ADNFCR-1753-ID-18989623-ADNFCR" src="" /></p>