17th February 2010
Knowing that a company's survival can depend on its ability to dominate trade shows and other similar events, the intelligent business leader considered strategies that can enable his company to do exactly that. What sort of strategies, you ask? Well, one of these strategies is custom exhibition stands, and how they can help you achieve your aims is the subject of this article.
First of all, let’s think about exactly what holds a customers attention as he or she strolls past your exhibit. Is it your salesmen and women, highly trained staff no doubt. Well, they help, but they alone cannot quite achieve the effect you need.
Is it the promotional material that your people are handing out – the usual brochures and pamphlets and branded goods? That helps too, but remember, all your competitors will be handing out the same thing, and that unless your prospective customer manages to go through all the brochures he is unlikely to absorb the gist of what you have to say about your company from the brochures alone. And we know just how unlikely a customer is to do this.
Of course promotional items might remind him about the company, and they are a good idea, but unlikely to work on their own, again.
So what you need to capture and hold a customer's interest are custom exhibition stands – because to hold that interest you need something truly original, something that your customer will look twice at. The standard booth or stall with the company name and logo in a banner across the front of it is just not sufficient to catch and hold a customers interest. He or she needs to see something completely out of the ordinary, something truly and completely original.
So how do you create a stand that is this original? And the answer is, you do not. Because you do not have to. Puzzled? All I mean is that there are a number of really innovative companies out there geared to create custom exhibition stands for you that will stand for and symbolise your company in the highest possible sense. The creative teams of such a company will hold consultations with you to get your thoughts on the subject, and then they will create two or three brilliantly original sketches. All you have to do is choose the one that you like, and their construction teams will go to work to bring it to life.
These people will focus on everything from the design, colours and layout of the graphics panels and on board art, to the architecture, construction, on-board technology and actual setup of the custom exhibition stands.
All you have to do is make sure that you choose the right company, and the best way to do that is to examine some of their past work. Every company has an on-line portfolio, so take a look at a few, and remember – the more you like a company's past work, the more chances there are that you'll like what they do for you too. Go by the track record, it is far more reliable than relying or claims and references.
Follow this simple advice, choose a design company that suits you, and they will create the kind of custom exhibition stands that will rivet your customers' attention and help convince them to transfer their business to you.