16th September 2009
Icon has successfully completed a full audit, redesign and installation of all visitor and way-finding signage for the recently refurbished Colston Hall in Bristol. Icon was called in by the hall’s management team as the new foyer building neared completion and undertook a full audit of the requirements to ensure that the new signage would enhance the visitor experience.
Simon Boulding, account manager at Icon commented; “The general design of the new foyer is open plan however the management team and architects had stipulated that all signage should be wall mounted. This provided us with a real challenge. To get a better picture of the issues the hall had with its current way-finding signage and how it would be affected with the new entrances and pedestrian flow, our first step was to complete a full signage audit within the current theatre site. From the results of this a full way-finding scheme was devised, taking into account the lack of actual walls due to the open plan nature of the new building.”
The designers of the Hall’s new brand had created a distinctive logo, which Icon needed to translate into the signage look. Icon submitted a range of designs and colour swatches on various substrates for approval. Once the artwork was approved, Icon had of just 2 weeks for the production and install of the signage. The grand public opening is taking place on September 18th.
Sarah Hodson, Marketing Manager at Colston Hall, said; “The signage scheme is a great success, and was completed on time and within a tight budget, with minimal disruption to running of the building, which continued throughout the installation programme. The signage scheme has added a new visual impact to the hall and the way-finding signage which was kept simple and to a minimum has been very well received by visitors.”
Icon produced a total of 200 signs, the largest of which measured 2000mm x 1000mm. Where wall mounting was not an option, signs were suspended from the ceilings. The signs were made of mixture of folded aluminum pans, flat dibond and computer cut vinyl livery and were produced at the company’s headquarters in Sidcup, Kent.