13th October 2009
- International diary of football events benefit from Icon’s work
- Innovative approach to stadia dressing for world famous footballing venues
announced today that it has been appointed as the Official Signage Partner for
the forthcoming international business event, Leaders in Football. The event,
which brings together the most influential organisations and individuals from
world football, provides a unique forum for them to discuss the future direction
of the game both on and off the pitch.
Icon having delivered the signage and branding programme for the FIFA
Confederations Cup South Africa in June, this is the perfect opportunity for the
internationally renowned company to showcase some of its recent work. This has
included a three year contract with UEFA to deliver the event and sponsor
branding rights for the UEFA Under 21 Championships 2007 and 2009, Euro 2008,
and the Women’s Euro 2009. Looking forward Icon Middle East will also be
designing and installing branding, wayfinding and signage solutions for the
forthcoming FIFA Club World Cub in Abu Dhabi in December as well as the Qatar
Stars League, starting in September. Icon will also be very active in South
Africa around next year’s World Cup matches.
Hodson, sales and marketing director for Icon, explained more about the
company’s work. “Icon is delighted to be a part of Leaders in Football, which
presents us with the ideal platform to promote our market-leading global
capabilities in major event and venue signage and branding, as well as our
latest venture into international event production.”
Football is being hosted by Chelsea FC and delegates to the event will have the
opportunity to see examples of Icon’s wayfinding and branding work all around
them at the stadium. Similarly innovative signage solutions have also been
installed at Lords, The Oval and Edgbaston as cricket starts to realise the true
commercial value of its game, and Icon’s expertise is now in demand as far
afield as the Ukraine, where Icon Germany has provided consultancy to FC
Shakhtar Donetsk’s new Donbass Arena.
wanting to know more about Icon’s signage solutions along with its capabilities
in media launches, pr events, roadshows and special projects should visit the
company on Stand No 8 at Leaders in Football.