Icon agreed as Official Signage Partner for Leaders in Football international conference

13th October 2009

- International diary of football events benefit from Icon’s work

- Innovative approach to stadia dressing for world famous footballing venues


announced today that it has been appointed as the Official Signage Partner for

the forthcoming international business event, Leaders in Football. The event,

which brings together the most influential organisations and individuals from

world football, provides a unique forum for them to discuss the future direction

of the game both on and off the pitch. 


Icon having delivered the signage and branding programme for the FIFA

Confederations Cup South Africa in June, this is the perfect opportunity for the

internationally renowned company to showcase some of its recent work.  This has

included a three year contract with UEFA to deliver the event and sponsor

branding rights for the UEFA Under 21 Championships 2007 and 2009, Euro 2008,

and the Women’s Euro 2009.  Looking forward Icon Middle East will also be

designing and installing branding, wayfinding and signage solutions for the

forthcoming FIFA Club World Cub in Abu Dhabi in December as well as the Qatar

Stars League, starting in September. Icon will also be very active in South

Africa around next year’s World Cup matches.


Hodson, sales and marketing director for Icon, explained more about the

company’s work. “Icon is delighted to be a part of Leaders in Football, which

presents us with the ideal platform to promote our market-leading global

capabilities in major event and venue signage and branding, as well as our

latest venture into international event production.”

Leaders in

Football is being hosted by Chelsea FC and delegates to the event will have the

opportunity to see examples of Icon’s wayfinding  and branding work all around

them at the stadium.   Similarly innovative signage solutions have also been

installed at Lords, The Oval and Edgbaston as cricket starts to realise the true

commercial value of its game, and Icon’s expertise is now in demand as far

afield as the Ukraine, where Icon Germany has provided consultancy to FC

Shakhtar Donetsk’s new Donbass Arena.


wanting to know more about Icon’s signage solutions along with its capabilities

in media launches, pr events, roadshows and special projects should visit the

company on Stand No 8 at Leaders in Football.