30th December 2010
The Liverpool Boat Show is to be held for the first time next year and is set to have the biggest attendance for an event of its type in Europe.
This is according to the event organisers, who told the Liverpool Daily Echo that the show will generate around £30 million for the north-west city's economy.
It is expected that between 300,000 and 400,000 people will visit Liverpool's waterfront for the ten-day event, which starts on April 29th.
Rob Mackenzie, managing director of organisers Marine Industry Events, said the thing that makes the Liverpool Boat Show so special is its location.
"No other boat show in Europe has such a dramatic or historic location as this - right in the city centre in a beautiful world heritage site," he told the newspaper.
Earlier this month, event organisers planning to hold shows and exhibitions during an even larger sporting event - the 2012 Olympic Games – received a warning from Pete Moore from Iluka, the official event agency for the Games.
He told Meetpie.com that these organisers should not used Olympic branding unless they have permission to do so.