26th January 2011
Madeleine Johnson has joined tfconnect as Sales & Marketing Manager. Her appointment signals the rapid growth and success of the event services business which was formed just two years ago by leading event industry figure, Trevor Foley.
Johnson began her career with Nomadic Display helping to establish their telemarketing department before joining Exposure Communications in 2005 working on exhibitions including London Venue Expo and Exhibiting Show. She progressed to Event Manager of Energy Solutions Expo working on the re-branding and relocation of the show which was subsequently bought by UBM.
This was followed by a stint as new business sales manager on travel trade exhibition Best of Britain & Ireland and most recently as Event Manager of Diversified Business Communications’ food and drink event, lunch!
Johnson will be responsible for sales, marketing and new business development across tfconnect’s portfolio of specialist event services which includes dedicated event recruitment, event insurance and the organisation of the Global Event Summit. Now in its third year, this high-level conference brings together 140 CEO’s from international exhibition organisers to network, learn and do business. She will also manage the PR & media partnerships for tfconnect. “I am passionate about events, the event industry and the people in it,” said Johnson. “Joining tfconnect is the ideal role for me brilliantly combining all three. I’m looking forward to networking my socks off! ”
tfconnect CEO, Trevor Foley commented, “The past two years have been fantastic for the development of the business. Madeleine’s skills and contacts are a perfect fit for us to take the business forward. 2011 is set to be exciting for the event industry and tfconnect.” Johnson’s appointment begins with immediate effect.