Make The Most Of Your Advertising And Branding Efforts With A Custom Exhibition Stand

27th April 2010

A custom exhibition stand may be the solution that you need if you

attend a lot of trade shows and conventions and need to ensure that you

are making the most of your advertising and branding efforts. While many

businesses can get away with stands that are set sizes, there is not

nearly enough freedom to achieve the ideal exhibit. Because of this,

companies that have a lot of revenue tied in with good trade show

performance will often choose to spend the extra money on a custom set

that will help ensure that their goals are met. However, it is important

that you take the time to ensure that you are making the best decision

for your business.

There are many benefits to using a custom exhibition stand. First, you

get to decide the exact size and shape of the banners that you use. This

allows you to integrate new stands into modular systems without

sacrificing appearances. In addition to this, it also allows you to

replace any damaged stands that belong to a modular set, regardless of

whether or not the original manufacturer is still in business. This

alone can often make the investment worthwhile. However, there are a few

things that you will need to keep in mind if you are interested in

custom stands. Above all, these stands are significantly more expensive

than other stands. You must be prepared to make the additional

investment of time and money in order to get the ideal stands for your


Unlike pre-manufactured stands, a custom exhibition stand needs extra

time to be produced. While you will still need to invest the time for

creating the banners and creative for the stand, you need to allow for

time for the stand itself to be designed. Depending on the complexity of

your stand, this can take a significant amount of time. If you want a

complex modular system with custom stands, it could take up to several

weeks for your banner stand system to be prepared. However, if you are

plan well in advance for your customizations, you will have sufficient

time to order your stands before your event. If you do need customized

stands, it is strongly suggested that you begin the process as soon as

you have confirmation of your reservation at a trade show or convention.

This will typically ensure that you have the time that you need to make

your stand set.

Once you have selected your custom exhibition stand, you will need to

make certain that you take proper care of it. Because of the high level

of costs associated with custom stands, making certain that you care for

your materials is good business sense. Once your trade show is over,

you need to unassembled the stand and store it in a cool, dry place. By

doing this, you will prevent the stand from suffering water damage. As

most companies will store the banners with the stands, this will ensure

that you will be able to get many uses out of the customized stands and

banners that you have ordered.