Make Your Clients Remember You By Using Bespoke Exhibition Stands

28th April 2010

Bespoke exhibition stands are one of many ways that you can improve the

effectiveness of your branding and advertising campaigns. For companies

at small events and trade shows, a simple standard banner stand is often

enough. However, if you want to make the most of your investments, you

may wish to make the extra effort to ensure that you are grabbing and

holding the attention of your customers. In order for a branding

campaign to be effective, you need to ensure that your clients remember

you. While a standard banner setup can get attention, it is the

elaborate, well designed banner exhibits that ensure that you catch and

hold their attention long enough for your branding efforts to work.

When you are picking your Bespoke exhibition stands, the first thing

that you will need to do is decide what type of banner exhibit you want.

Knowing what you want in an exhibit can greatly simplify the process.

It is suggested that you make rough sketches of the banner layout that

you want. This way, consultants can assist you in making the ideal

banner stand layout for your needs. Once you know what you want, it is

possible to customize your Bespoke stands to fit your purposes. However,

there are a few things that you will want to keep in mind. First, no

matter what type of stand that you select, it is vital that you purchase

banners that perfectly fit your stands. This is something that many

people underestimate, since many banners allow for a range of banners to

fit them. Just because a banner stand can support a banner does not

mean that the stand was designed for that specific sized banner. A

perfectly fitting banner looks very professional. The tension is perfect

so that the banner stays flat in all directions. There will be no

wrinkles or folds. In addition to this, none of the stand should be

visible unless it comes with a lighting kit so that the banner is

illuminated.  A banner that does not fit well will look unprofessional

and draw negative attention to your company.

When you go to order your Bespoke exhibition stands, you will want to

make certain that you have enough time to place your order and have your

merchandise prepared in time. While standard stands typically take two

or three business days to prepare for shipping, Bespoke stands are often

customized to fit your needs. Customizations add several business days

to be completed. The amount of time it takes for the stand to be

customized varies on the complexity of the changes that are being made.

If you have a lot of changes that need to be made to make your banner

display ideal, expect a longer delay. In addition to this, the banners

will need to be crafted to fit your new stands. Often, the banners can

be worked on at the same time the stands are. However, if you have a

particularly complicated display setup, you may need to add additional

time to compensate for this complexity. You should always purchase

banners at the same time you purchase new stands to ensure a correct