Marketing body for live events launched at Confex showcase

25th February 2010

A new marketing body for the live events industry has been launched with the aim of raising the profile of the sector.

The Association of Event Organisers, the Association of Event Venues and the Event Supplier and Services Association have created Face Time which will conduct research into the live events industry.

It will use these findings to drive sales and revenue, enhance customer relationships and deliver consumer insight.

The new organisation was unveiled as part of the showcases at Confex and to coincide with the launch it released results of its first research into the psychological effects of live events.

"Face Time just felt right as the name for the new marketing body as it perfectly represents live events' USP [unique selling point] of giving brands and businesses the personal touch," chief executive of the body Austen Hawkins told Event magazine.

Representatives from the events sector are to meet with MPs after the general election to discuss support for the industry, according to the news provider.