14th March 2011
Melville Middle East successfully delivers IDEX 2011 & demonstrates turnkey capabilities at Abu Dhabi’s largest show.
Melville Middle East, part of the GES Global Network, has successfully delivered the International Defence Exhibition & Conference (IDEX), the largest defence and security exhibition in the Middle East and North Africa region. IDEX is the largest show to date produced by Melville Middle East since it expanded its contracting services operation into Abu Dhabi, UAE in 2008.
The 2011 event was the 10th edition of IDEX and took place between Sunday 20th - Thursday 24th February at the Abu Dhabi National Exhibition Centre (ADNEC). Melville Middle East delivered the shell scheme, carpet, rigging, furniture and electrics as well as several custom build stands and feature projects. IDEX, organised by the Abu Dhabi National Exhibitions Company in association with the UAE Armed Forces, is one of the largest defence shows in the world and the biggest exhibition to take place in Abu Dhabi.
“Melville Middle East delivered outstanding services for IDEX 2011. This is a large show that can be very complex from a contracting perspective. Melville were a trusted and valuable contractor operating efficiently with us during the pre-show planning process and throughout the on-site build and break-down process. The quality of their stock and on-site staff was excellent and more than met expectations,” commented a spokesperson from IDEX.
IDEX is one of the UAE’s most prestigious exhibitions. The 2011 event attracted more than 60,000 visitors, 1,060 exhibitors from 52 countries, 49 participants in the First-Time Exhibitor Zone and utilised 124,000 sqm of event space at ADNEC. This the first time Melville Middle East have produced all the aspects of a show, including venue services, for ADNEC.