18th February 2010
UBM International Media has appointed Melville to supply shell scheme,
electrics, pavilions, carpet and furniture for Health Ingredients Europe 2010
and Natural Ingredients Europe 2010 to be held at IFEMA, Madrid, 16-18 November
Explaining the rationale for the appointment, UBM's Natasja
O'Connor explains: “UBM has worked closely with Melville in the UK for many
years. We like Melville’s approach to exhibitor service and in particular the
customer focus that Prism will deliver to our clients. Melville is our existing
registration partner for our European shows and we are looking forward to
widening our relationship with Melville and delivering great shows for our
exhibitors in Madrid in November”.
Nick Marshall responded: "We are
delighted to have secured this UBM appointment. We are committed to developing
our service offering into mainland Europe and with UBM being such a key player
in the European market, this represents an important step forward for us. I am
particularly pleased that UBM has recognised the value of Prism and the benefits
it will bring to their clients”.
The shows attract visitors from across
Europe, Health Ingredients Europe 2008 in Paris attracted over 8,000 people from
92 countries across 6 continents. In 2010 it will be co-located with Natural
Ingredients 2010 in Madrid – which is regarded as the growth centre of
continental Europe's functional ingredients industry. The two shows will further
increase Melville's growth into Europe.