Melville secures a double appointment with the Health Ingredients and Natural Ingredients shows for UBM.

18th February 2010

UBM International Media has appointed Melville to supply shell scheme,

electrics, pavilions, carpet and furniture for Health Ingredients Europe 2010

and Natural Ingredients Europe 2010 to be held at IFEMA, Madrid, 16-18 November


Explaining the rationale for the appointment, UBM's Natasja

O'Connor explains: “UBM has worked closely with Melville in the UK for many

years. We like Melville’s approach to exhibitor service and in particular the

customer focus that Prism will deliver to our clients.  Melville is our existing

registration partner for our European shows and we are looking forward to

widening our relationship with Melville and delivering great shows for our

exhibitors in Madrid in November”.

Nick Marshall responded: "We are

delighted to have secured this UBM appointment.  We are committed to developing

our service offering into mainland Europe and with UBM being such a key player

in the European market, this represents an important step forward for us.  I am

particularly pleased that UBM has recognised the value of Prism and the benefits

it will bring to their clients”.

The shows attract visitors from across

Europe, Health Ingredients Europe 2008 in Paris attracted over 8,000 people from

92 countries across 6 continents. In 2010 it will be co-located with Natural

Ingredients 2010 in Madrid – which is regarded as the growth centre of

continental Europe's functional ingredients industry. The two shows will further

increase Melville's growth into Europe.