04th February 2015

NEC Group signs partnership with E-Lites

The NEC Group has announced a new, three-year commercial partnership with E-lites, an electronic cigarette manufacturer.

The NEC Group has announced a new, three-year commercial partnership with E-lites, an electronic cigarette manufacturer.

Under the agreement, E-Lites will provide an electronic alternative to traditional cigarettes in both the Barclaycard Arena and Genting Arena in the West Midlands. Designated areas will be provided on site for customers to use the electronic cigarettes.

Stuart Cain, Managing Director NEC Group Commercial Marketing, commented: "Electronic cigarettes are common place now, we asked for a partner that could help concert goers improve their night out with us. E-Lites are the perfect partner and we’re looking forward to working with them at our Arenas.”

E-Lites spokesperson Trevor Field said: "We are thrilled to be able to offer E-Lites to existing adult smokers at the NEC Group’s fantastic arenas."