16th September 2009
Thorns Group has reinforced its long-standing relationship with the PSP Southampton Boat Show by adding its expertise to the redesign of a number the event's prestigious dining and hospitality areas.
The furniture and catering equipment hire specialist has worked closely with the show's organisers to create stunning new concepts for Banana Wharf and Dock Gate 4, two high-profile dining areas in the Mayflower Complex overlooking the Marina.
Thorns has also been involved in the new-look Piper Heidsieck Champagne and Seafood Bar, which offers visitors a sparking experience with views across the show site.
The relaunch of a number of popular facilities has helped ensure another success for the boat show, which runs between September 11 and 20. Even before its opening day, the event had enjoyed ticket sales nearly 25% up on last year.
Adam Aston, Thorns Group's Director of Exhibitions, said: "In the present challenging economic climate – and with so many national headlines talking of recession – it's great to work with exhibition organisers still wanting to introduce bold redesigns and exciting new concepts for the public.
"This year's PSP Southampton Boat Show has offered tremendous opportunities for Thorns to excel at what it does best – working in partnership with event organisers and unveiling eye-catching new product ranges."
Items supplied by Thorns Group to the show's hospitality areas have included its distinctive Lorenzo leather chair, which has been launched in cream as well as the already popular brown. New brown tables, designed to match the Lorenzo range, have been on display in the boat show's Platinum Lounge and Directors' Lounge.
The event's Piper Heidsieck Champagne and Seafood Bar has replaced its traditional chrome furniture with a distinctive all-white selection of items from Thorns – and complemented by the group's innovative new interchangeable-panel bar.
Meanwhile Thorns has also supplied furniture at locations including public seating areas, exhibition halls, media centre and organisers' offices.