31st January 2008
Events industry suppliers and organisers now have access to an improved online information source for UK exhibitions, following the revamp of Exhibitions.co.uk.
Caroo Media, Tarsus' online media division and the company behind the industry's leading websites tsnn.co.uk and venues.org.uk, has created a brand new look for the official UK exhibition industry website.
The newly designed site provides listings and venue information on all consumer and trade exhibitions held in the UK, and allows users to search the comprehensive database of exhibition organisers, venues and exhibitions. To this end the site will be an indispensable tool for contractors, organisers and industry professionals, and will significantly reduce time and effort spent in searching for events in different industry sectors across the whole of the UK.
Exhibitions.co.uk is sponsored by UK Trade & Investment, the UK government's international business development organisation, which fully supports the site's new design and enhancements and believes that with the modern functionalities it can reach a wider audience and have a higher business potential.
The new design of Exhibitions.co.uk boasts a variety of functions that will enable event organisers to use the site as a promotional tool. For example, site members can create a personalised profile, which facilitates and makes easier co-ordination of all event activities, from contacting suppliers to devising promotional event activities and evaluating lead generation.
Daily news updates, venue and date changes information, mergers and acquisitions and other major industry news will also feature. The new website is fully search-engine optimised, and will cater for a wider variety of events across the UK.
The site was founded by Internetworks over 10 years ago and acquired by Tarsus Group in July 2007. With this move, Tarsus has capitalised on the opportunity to be the leaders in exhibition industry online resources. “This acquisition meant that Caroo Media has now a unique opportunity to maximise its potential in online media and inject new life into the industry's leading resource, making it the number one stop for both visitors and industry professionals,” said Gaby Wilson, sales manager for Exhibitions.co.uk.