Plasma screens help electronics giant deliver Olympic message

22nd October 2007

Panasonic held an event at the historic Banqueting House, the last surviving part of Whitehall Palace, to announce its extended partnership with the International Olympic Committee (IOC) through to the Games in 2016.

Three of the companies flagship 103” plasma screens, installed by PSCo, boosted the the Olympic Signing Ceremony, held in London during September.

Presidents of both Panasonic and IOC were both in attendance, as well as many other distinguished guests and press from around the globe.

Two of the huge screens, the largest of their type in the world, were installed as part of the stage set for the global press conference, attracting a huge amount of attention from journalists, photographers and guests alike.

To get the two screens into position, the PSCo team had to negotiate two flights of stairs. A 10-strong installation team were brought in to carry the 220kg monsters. The screens were then lifted into place onto Fisher Productions’ stage set with a specially made truss frame.

The final plasma was transported downstairs with a selection of Panasonic’s other flagship products into the intimate ‘undercroft’ of the building, where it was set beneath an archway providing a magnificent centre piece. Visitors were greeted with refreshments and a gallery of past Olympic glories.