6th May 2010
If you seriously consider participation in trade shows, fairs and
exhibitions as a part of your advertising strategy, portable exhibition
stands will come very much in handy. The advantages of them are obvious
and undeniable: only the portability itself gives you a lot of freedom
and marketing options. They are also exceedingly easy to set up and
dismantle, and it does not require any particular effort to transport
and store them.
Having all the features to advertise any business, these stands will
definitely catch the attention of the numerous visitors and help you to
enhance your individuality among the crowds of competitors. And for
these purposes you will not need to occupy too much space on a trade
show or to pay the contractors for arranging your presentation.
With portable exhibition stands it is possible to set the things up
without any additional help within seconds, and thanks to their compact
size you can promote your company in any location, even with minimal
space. So they are not only extremely effective, but also cost and time
But of course it comes without saying that you cannot purchase the
first exhibition stand offered to you by a manufacturer, supplier or
contractor. It is necessary to find the exact item which would meet all
your requirements according to the peculiarities of your business.
There are myriads of stands available on the market, even the simplest
search in the net will give you an idea about the variety of them.
Portable exhibition stands come in wide range of materials – so make
sure yours will be reliable and durable enough, yet at the same time
light and convenient to carry. After all, you opt for this kind of
stands thanks to its portability. Nowadays you can rely on exhibition
products made of aluminium, fibreglass, pressed wood and plastic. Make
sure that pop up parts of your stand is easy to attach – it is very
important to set up everything quickly and effortlessly. The size of
these stands are usually compact, as was mentioned above, but it can
still differ, so choose the one which make the arrangement the most
comfortable for the customers to see and approach.
Portable exhibition stands are reusable, so you can take them to all
sorts of trade shows and fairs over and over again – so they should
create a right impact on the customers' mind and not to be out of date.
Make all the necessary preparations for customising your stand. The
graphics should create a nice visual effect. You can create it yourself
or with the help of professional designers – different services are
offered nowadays by numerous companies.
Of course, the effect will be the most impressive if the graphics are
produced in the colour scheme of your brand image, with a particular
place for every bit of information : the description of your products
and services, contact information, slogan, motto, perhaps a website.
With a clever approach such cost effective tools as portable exhibition
stands will make miracles for you and your business. In any case, an
option of using them for boosting your sales should not be neglected or