5th January 2010
Portable exhibition stands have all the necessary characteristics to make your marketing activity more dynamic, interesting, attention grabbing and productive. Promoting a company, it is natural to opt not only for branded merchandising, but also for displaying your goods in all sorts of trade shows, fairs, exhibitions and other events. There are lots of exhibition stands available to meet the requirements of all kinds of business, and portable stands are not the last popular among them. Light to carry, easy to set up, movable, reusable and practical, they have already won the hearts of thousands users. Let us try to figure out why they are so attractive in the world of marketing campaigns.
It goes without saying that the main purpose of these portable exhibition stands is to be easily relocated while exhibiting a production. With a custom built stand it would be problematical, and in all probability you would have to stick to the same place, but with a single portable stand it is possible to attend a number of important events, even if they are placed relatively close together.
Even if they occur all in one day. There is no need to hire an army of professionals to disassemble your stand and put it together again, the construction is so simple that representatives of your company can easily do that themselves. It can be used over and over again, so there is not need to break the bank ordering a new composite stand every time you need to exhibit your production.
Portable exhibition stands are available in a wide range of styles, sizes and materials, there are so many of them represented at the market that it is possible to be lost in this variety. For that reason it is necessary to think carefully about the model which would satisfy all your needs. Moreover, there is an option of creating your own design, which will be manufactured according to your specifications.
Obviously, the materials used for this type of exhibition stands are light, but reliable. Aluminium, plastic, fibreglass, fabrics will make them easy to carry and comfortable to use. Besides, it is quite simple to maintain them without any additional expenses.
Portable exhibition stands will also serve as a viable advertisement of your company. Their mobility gives them advantage in comparison with a static stand: it is possible to expand your target group relocating the stand from one place to another. An eye catching design of your logo, combined with an attractive look of the stand itself, will definitely grab the attention of potential clients. Your promotional message will be delivered to the target audience in the most stylish and original way. Do not forget about the colour combination: the colours of an exhibition stand you are going to purchase should go well along with the symbols of your company.
Another brilliant characteristic of portable exhibition stands – their ability to fit in the least possible space. It is a well known fact that trade shows and seasonal fairs can be quite crowded, so each participant can occupy a limited area, but this problem is easily solved with a portable stand. In general, it is very useful to have such a stand at your disposal, provided you take part in exhibitions at least a few times a year.