29th June 2006
Volume Exhibitions says its decision to move the Promotional Marketing Exhibition 2007 to Olympia ‘has been wholly justified’.
Running on the 17-19 April, the show has already sold 30 per cent of its stand space after only three weeks of the sales campaign.
To accompany the move, Volume has also redesigned the show logo, website and brochure.
“When we announced the move to Olympia, we declared that this premier show deserved a premier location,” says managing director, Simon Tilley. “Due to the tremendous response to the launch event and the enthusiasm we had for the 2007 event, we decided this dynamic show also deserved a new, vibrant identity and I believe this is now reflected in our redesign.”
Meanwhile, Volume chairman, Ian Allchild, underlines the firm’s commitment to creating a special event.
“A recent survey published by the British Promotional Merchandise Association highlights the fact that buyers consider exhibitions as the highest rated source for discovering new products,” he says. “Therefore we are committed to offering the buyers and suppliers a superb event, with an interactive seminar programme that will facilitate the stimulation of ideas, and an arena in which to conduct serious business.”