31st January 2008
Exhibition designers Parker Butler used a classic retail industry trick to attract the attention of visitors to a stand it designed for Belfast lifestyle show My Home.
Movement in retail displays is said to increase sales by more than 30% over a static version, so Parker Butler capitalised on this by building an eye-catching rotating giant tap into the stand, using a British Turntable Mini Carousel to facilitate movement. (Related categories of interest see Display Systems also Conference Equipment Hire)
Mounted on top of a graphics column, the revolving tap enhanced the visibility of the stand, drawing visitors into the area and stimulating interest in the utility company’s products and services.
“Movement at exhibitions is always a strong feature if you want to catch visitors’ attention,” explained Parker Butler stand designer Amanda Barrett. “Using a turntable in this way enabled the 1.5m-high 3D tap to be rotated at height, making the stand visible from all areas of the exhibition hall. It was extremely effective, and visitors to the stand were impressed by its style and simplicity.”
By changing the direction of turntable rotation, footfall can even be directed to specific areas of the sales floor, as customers will naturally follow the direction of the movement.