22nd June 2009
ASP, the exhibition website specialist, has completed its research into online marketing trends amongst its clients and found an alignment with three of the current key marketing trends.
ASP, who produced over 60% of the UK trade exhibitions in 2008*, has been tracking the uptake of new marketing technologies over the last three years from its client base and the 250 event websites it produces annually. Clients who are large, international media owners as well as launch events and privately owned independent organisers were included in the research.
· Exhibitor libraries, an excellent example of User Generated Content (UGC) whereby exhibitors can upload their own descriptions, brochure pdf’s, photos, product images, whitepapers, audio files and now video, increased by 5150%.
· The need for personalisation is also reflected in ASP’s statistics, with modules that segment visitors i.e. press, VIP’s, previous visitors, buying types etc, and allows them access to extra content, averaging an increase of over 200%.
· And of course the incredible increase in online networking is apparent with a 400% increase in connection modules.
Arran Coole, ASP CEO commented “Some of these modules have been available for years so it’s heartening to see them being used to such a great extent now. Marketing and communication advances means that some functionality we provide i.e. RSS news feeds, social bookmarking and comments is still relatively new, so we won’t have comparison figures on these modules for a while yet.”