Scotland’s only dedicated outdoor pursuits show is approaching

1st March 2012

Following the success of Outdoor Pursuits Scotland last year, The Scotsman is pleased to announce that plans for the second show, taking place at the Royal Highland Centre, Edinburgh on 21-22 April 2012, are now well advanced.

The event, bigger than last year, is being backed by an intensive pre-show eight week publicity campaign in The Scotsman and over 40 local Scottish newspapers and 34 websites across the country. This is now underway. It is also supported by radio advertising on Forth, an in paper show guide, website ‘skyscraper’ advertising and a dedicated website www.scottishoutdoorpursuits.co.uk. The campaign has the potential to reach an audience of more than 3 million people – 70% of the Scottish population. (Source: JICREG July 2011).

The feedback from the first show, which attracted over 3,500 visitors, was so positive:

* More than half of all visitors stayed for more than 3 hours

* 66% of visitors bought something on the day

* 78% would visit again should we run a similar event in the future

* 81% of exhibitors felt their company benefited from being involved in the event

Outdoor Pursuits, which is fast becoming Scotland’s very own dedicated show for outdoor enthusiasts, is structured into themed zones with the addition of a food section this year. Back by popular demand are Ben Savage and Savage Skills, his amazing mountain bike display team. Bushcraft also make a welcome return and will be on hand to teach survival skills in their interactivity area. Other highlights include a climbing wall, a spectacular indoor ski slope, a children’s BMX skills course and the chance to have a go on the quirky Segway. A series of inspirational presentations is running on both days. All interactivity is included free for visitors in their entry ticket price.

Promoted as a family event, a family ticket costs just £17 if bought in advance online and admits two adults and up to three children under 14, or £21 on the gate.

Andrew Richardson, Managing Director of The Scotsman, said, “Following on from the success of the inaugural event, we are delighted that our plans to make Outdoor Pursuits Scotland bigger and better in 2012 are coming to fruition. It is an exciting time for all involved with the show.”

There is limited space availability for businesses and companies involved in the outdoor sector that would like to target this affluent audience. For details of what is still available, please call Gerry Carney on 0131 620 8371 or e-mail him at: outdoorpursuits@scotsman.com