Scottish conference organisers told to be 'bold, brave and different'

18th December 2008

<p>Scottish conference organisers have been told to be "bold, brave and different" in order to weather the harsh economic times, reports Scottish Enterprise.</p><p>The advice came from Peter Fisk, a consultant with Genius Works who was addressing delegates recently at Scottish Enterprise's Business Tourism conference in Glasgow. Against a background of global economic turbulence and reduced activity in the conference industry, Mr Fisk urged event organisers to remain optimistic as he reminded them that the iPod was launched against a background of uncertain times in the IT industry.</p><p>Mr Fisk went on to encourage conference organisers to focus on areas of their business that were the most profitable, while also highlighting their experience in the sector through dynamic PR. He urged companies to think outside the box in relation to building new business relationships, and to champion their existing customer bases.</p><p>A new report from Evening Express reveals that Donald Trump's planned Balmedie golf resort - which may benefit corporate tourism in Scotland - will give local people the first chance to contend for jobs there.<br/><img alt="ADNFCR-1753-ID-18937124-ADNFCR" src="" /></p>