Stand visits can be boosted by music

23rd June 2009

<p>Companies taking part in conferences should use music at their stand to boost visitor numbers.</p><p>Research from MusicWorks, which promotes the benefits of music in business, found stand traffic can increase by 87 per cent if people use songs.</p><p>The study also found 76 per cent of people would be drawn to a stand which had music, while 73 per cent said music is an important factor of an exhibition.</p><p>A spokesperson for the company said: "Our research shows that music can be a major factor in boosting footfall."</p><p>The representative added that shops have traditionally used sound as a tool to drive buyer numbers and this benefit can be transferred by event organisers.</p><p>However, the type of songs played may need to be considered carefully, as the spokesperson said retailers "spend considerable time and money ensuring that the right music is played".</p><p>The music could also work at consumer-facing shows, as separate research by the company finds almost a quarter would be prepared to pay five per more for items if songs were playing.<img alt="ADNFCR-1753-ID-19232089-ADNFCR" src="" /></p>