19th December 2007
A series of major pop and rock concerts celebrating the 50th anniversary of Malaysian independence attracted 100,000 people during December, creating the largest event of its type ever to be held the country. Key to attracting top international acts that performed was the professionalism and reputation of the events companies involved.
An exciting mix of Western, Chinese and Malaysian took to the stage, including Whitney Houston, Shaggy and James Morrison.
Working in conjunction with the Malaysian government, events company Live & Loud organised the shows and enlisted the help of staging experts Stageco to ensure the main stage met the high standards expected by the international artistes.
“Before the start of the concerts we invited the Malaysian Minister of Tourism to tour the stage,” explained Live & Loud’s head of technical production, Ryz Martein Yacob. “He was impressed by the spectacle of the structure and understood how it is helping to gain coverage for the event on national and international television.”
Commenting on the importance of Stageco’s relationship with Live & Loud, the staging company’s project manager Dirk de Decker said: “Malaysia wants to show it can do productions on the same level as the west. Live & Loud is taking its organisation to the next level, but doesn’t have the large stages it needed at its fingertips. We supported them by providing the required technology from this part of the world.”
Meanwhile, Yacob emphasised the importance of the event to Malaysia, saying: “We wanted to do something new and tell the world that Malaysia is ready for this kind of event.”