24th May 2010
Tabletop stands are an effective marketing tool for businesses of
all sizes. They can highlight your company's achievements in the lobby
of your building, share new campaigns at sales meetings, attract new
recruits at job fairs or showcase your company's community service
efforts at local gatherings and ideal for trade shows too. They are
fast becoming the most popular way for smaller companies to exhibit at
shows and for larger companies to showcase individual products or
services. It’s the flexibility of these stands that make them so useful
to a wide range of businesses and organisations, including schools,
charities, libraries and leisure centres. They also have a number of
other features which make them one of the best forms of exhibition
equipment you can invest in. Invest in more than one stands and you can
link both the stands and the graphics for a bigger impact, or use them
separately to distinguish one message from another. Benefits of
choosing a flexible stand are as follows:
• Most tabletop stands are strong and versatile visual elements that
are eye-catching as the focal point of your table display or as part of
a larger display. They are not only affordable, but very lightweight
and easy to use. This makes them far easier to transport and store than
traditional stands and means that you need fewer people away from their
desks when it comes to moving your stand from one place to another.
• You can quite easily create an eye-catching exhibit by making the
most of displays accessory options. Graphics are a great way to attract
attention to your tradeshow table top displays. Look for bold, simple
graphics that can create a central theme to your display. Because these
stands are quite small, always limit your graphics to a few images or
even one large image, and avoid graphics with lots of text.
• One of the biggest advantages with many tabletop stands is that they
can be erected by one person, because of their expandable system. They
can also be designed to make your space stand out from those around it.
Graphics are usually held in place by a combination of magnetic strips
and fasteners, all of which can be assembled by a single person if
• There are companies who offer many varieties of good quality stands
which are sure to fit your tradeshow and marketing needs while giving
you more for your investment.
• You can buy more than one stand if you are booking a larger space,
and still reduce your show budget by a considerable amount. If you are
on a tight budget, look out for the stands that you can use again and
again, and make sure you get great graphics panels that put your
message across as simply and effectively as possible.
If you need to attend important trade or public shows and you are
worried about the cost of exhibition stands, consider how tabletop
stands can give you the solution you need.