18th May 2012
The Live Marketing Show, a new addition to Marketing Week Live, brings you The Power of Live - an exciting new feature for 2012! This is an unrivalled opportunity to embrace the power of live marketing and discover how connecting at an emotional level is the key to capturing hearts and building lasting connections.
The feature leverages all five senses to make deeper connections with consumers by taking sight, sound, smell, taste and touch into the brand experience. These elements add texture to help create authentic, distinctive, compelling and enduring brand stories that create a competitive edge.
Case studies link the five senses with human memory and emotion and show that they greatly enhance engagement with a brand. It also increases the likelihood of advocacy and stronger business results. If you are looking for ways to engage with your consumer and leave that all important lasting memory, then this is the place for you!
To find out how you can benefit from “sense-surround” branding and marketing and ultimately drive brand recognition and increase sales register here.