The Strategies, Goal & Objectives of Business Conference Organisers

17th March 2010

With a simple ‘click of a button’ you will have access to a large number of professional websites of Business Conference Organisers. Unlike a couple of decades ago, where you had to depend on telephones and ‘snail mail’ to find the right organiser for your event, today technology has brought this facility right up to your home or office. You have the opportunity to just sit by your PC and study all the features, rates, services etc. that these organisers offer, before deciding with whom you plan to hand over your assignment.

Most of the leading organisers of trade and consumer events excel in creating high profile, highly targeted business and consumer events which help to establish and maintain good business relationships and also generate new business avenues.

Some of the leading Business Conference Organisers handle events internationally – they conduct events in a number of leading countries, bringing great numbers of active event participants of the consumer world, together. These international organisations have their network of offices in many countries, and are every effective in handling any type of trade and consumer events of the business industry.  They are also renowned in delivering and bringing together a large number of business contacts to these events which is a valuable feature in the world of consumerism.

Majority of the present day business conferences are combined with exhibitions. Exhibitions are influential, flexible and are a highly cost-effective business tool. They can be considered as a significant wealth generator in their own way. In established economies, exhibitions are a vital part of the marketing mix, alongside with direct selling, advertising, direct mail and the Internet. Business Conference Organisers recommend the combination of exhibitions as they are a major stimulus in the new and emerging markets for industrial and commercial development. Given below are a few reasons:

  • Driving industrial development and technology transfer
  • Boosting regional and national industry
  • To motivate and improve foreign investment in industry and infrastructure

An exhibition will also have a major impact on local and national economies:

  • It generates direct spending on local hotels, restaurants, transport etc.
  • Creates employment opportunities – directly in convention centres, hotels, restaurants etc. and indirectly assists in the development of small and medium enterprises
  • It help increase the city/regional profile

Business Conference Organisers feel that exhibitions are one of the most effective mediums to establish and maintain customer relations.

Here are some common reasons for attending exhibitions:

  • To consolidate business relationships
  • To solve specific problems
  • To find new markets
  • To appoint agents/seek principals
  • To discuss specific terms/conditions/pricing
  • To obtain technical knowledge
  • To discuss business needs in an unbiased environment

These renowned conference organisers tend to project their objectives beyond the organisation of trade shows and conferences. Their role is more likely to a relationship broker – identifying, targeting, attracting and matching the needs of buyers and suppliers. The main objective of Business Conference Organisers is to maximise business and networking opportunities through the organisation of conferences and events.