10th January 2010
Thorns Group lined up alongside many of the biggest names in
sport as it supplied furniture and catering equipment to the Ladbrokes.com World Darts Championship.
The group – a regular player at high-profile sporting assignments – provided
many hundreds of items to the event, which saw more than two weeks of thrilling
competition at London’s Alexandra Palace.
Thorns’ equipment, which was used extensively across the players’ and VIP
areas, included stunning black Champagne flutes, its elegant Mascagni range of
cutlery and highly versatile trestle tables. The group also provided kitchen
items including electric carvery units.
The 2010 event marked the second year that Thorns had
provided equipment to the championship and also built upon the group’s
longstanding, successful relationship with Alexandra Palace.
Thorns Group Account Manager Darren Jackson said: “From
soccer to the Six Nations, and from rugby to rowing, Thorns has been a key
player at the UK’s major sporting events. With millions of people watching the
World Darts Championship we were delighted to add another high-profile fixture
to our long list of successes.”
The championship – organised by the Professional Darts
Corporation and offering total prize money of more than £1m – attracted top
players from across the globe. As former winners such as Dennis Priestley and
John Part fell by the wayside, the world crown was eventually claimed by world
number one Phil Taylor, who secured the title for a remarkable 15th
The Stoke-born player secured the title after a thrilling
7-3 victory in the final over Australia’s Simon Whitlock.
The World Darts Championship further strengthens Thorns’
sporting credentials. The group, which operates out of offices in London,
Manchester and Birmingham, has previously supplied furniture and equipment to
events as diverse as international Test cricket, England football
internationals, rugby’s Six Nations, Henley Royal Regatta and horseracing’s
Grand National and Epsom Derby.