Timely Sponsor For ‘Who Do You Think You Are? LIVE’

18th November 2008

Following the enormous interest in the last series of the popular BBC TV series, Who Do You Think You Are?, organisers of the live event format which takes place for a third consecutive year at London’s Olympia, announce a major new sponsor.

Show Director at Brand Events, Neeshat Wadud confirms today that the archives of The Thunderer, the sobriquet The Times newspaper picked up following its fierce and immediate condemnation of the trial verdict of the strange death of Lord Graves on 7th February 1830, is continuing their support.

"We are delighted continue to sponsor this event. The Times has long been a record keeper for international events since 1789. Our Archive provides a phenomenal resource for anyone wanting to discover the events of the past. 'Who Do You Think You Are? LIVE' will give visitors the opportunity to delve into history with the support of some of the field's most respected experts, and of course The Times Archive."
Katie Vanneck, Sales and Marketing Director, The Times

Who Do You Think You Are? LIVE, sponsored by Ancestry.co.uk and powered by The Times Archive, is a one-stop-genealogy-shop which attracted 12,000 visitors in May 2008. Doors open for the next ‘live’ instalment from 27 February – 1 March 2009 and with nearly 200 exhibitors, even more people expected to attend this, the largest historical event of its kind.

“It is so exciting to have the opportunity to leverage this strong brand in the event arena as the programmes popularity and interest in the subject continues to grow. We want to give people the same chance as the celebrity time travellers have to discover their own family story by giving them access to the best knowledge and information there is available.”
Neeshat Wadud, Show Director, Brand Events

Visitors and exhibitors alike can look forward to seeing new, exciting features which delve deeper into the subject including areas dedicated to DNA, photography and preservation of memories, ancestral tourism and travel, International record holders and the Military Check Point – a special feature dedicated to the examination of visitors military artefacts by leading experts.

Who Do You Think You Are? LIVE attracts newcomers to the subject inspired by the TV programme as well as the more experienced history detectives – all of whom are catered for at the event.

You can still expect to see show favourites including Ask the Experts, The Society of Genealogists Family History Show, sponsored by TheGenealogist.co.uk and seminar programme with lectures aimed at both beginner and advanced levels. Plus, new for next year, the SoG has teamed up with The Federation of Family History Societies to create a Regional Experts Workshop dedicated to lectures conducted by regional experts and family history societies.

The show will be brimming with well-known historians each offering an insight into moments of our history in workshops as well as one-to-one sessions.

The line up includes leading genealogist Nick Barratt. Nick, a staunch advocate of bringing history to the masses and inventor of the term ‘personal heritage’ will be on hand to pass on tips and advice. Other popular names in the field include Else Churchill, Mike Gandy, John Hanson, Sharon Hintze and Geoff Swinfield plus experts from The National Archives. There will be in depth information on how to begin exploring personal heritage and advice on the best use of the technology available, as well as a wealth of products and information.