Toy Fair success for Melville

9th March 2010

Melville Prism, created to enhance the

exhibitor experience, has been developed alongside Melville's approach to

improved organiser service. Ted Bloom, Group Commercial Director at Melville

explains: “Key to the success of a show is the exhibitor, we have developed

Prism to provide them with a seamless, painless and pleasurable experience. But,

we have not forgotten that the organiser also needs the same level of support ,

the positive feedback from The Toy Fair demonstrates that we have the principles

in place and we are going to build upon them.”