09th March 2010

Toy Fair success for Melville

The 2010 Toy Fair saw Melville deliver a successful show and cement its relationship with The British Toy & Hobby Association for 2011...

Melville Prism, created to enhance the

exhibitor experience, has been developed alongside Melville's approach to

improved organiser service. Ted Bloom, Group Commercial Director at Melville

explains: “Key to the success of a show is the exhibitor, we have developed

Prism to provide them with a seamless, painless and pleasurable experience. But,

we have not forgotten that the organiser also needs the same level of support ,

the positive feedback from The Toy Fair demonstrates that we have the principles

in place and we are going to build upon them.”