Tradeshow Spy aims to make measurement easier

26th March 2008

A new online survey company has recently been launched that caters exclusively for the exhibition marketplace with the aim of helping exhibitors measure the effectiveness of their show presence.

Tradeshow Spy has been created by two exhibition veterans, who were frustrated with inertia to assess the success of events due to the lack of cost effective, simple measuring solutions.

Directors Ian Chinnock and Mark Janaway have designed a service that they feel will benefit the exhibitor first and foremost, but also the show organiser, and even the venue holding the show.

“We wanted to offer a service that was so reasonably priced and easy to implement that any exhibitor would be mad not to use it,” said Chinnock.

“If exhibitors are actually measuring their stands’ effectiveness, listening to feedback and making changes to improve their return on investment [ROI], then all parties win: the exhibitor increases their ROI, the visitor gains more from the exhibition and, as a consequence, the organiser will have many more happy people returning.”

Tradeshow Spy allows an exhibitor or organiser to set up and operate their own bespoke online survey and access real-time statistics, enabling them to improve their exhibition effectiveness, all within the space of a few minutes.

“Simplicity is key in terms of both set up and completion of the survey,” Chinnock continued. “The visitor is not faced with too many questions or long answers. The exhibitor and the organiser will simply be able to realise where they need to focus to make their stand or event an even greater success next time.”

(Related categories of interest see Exhibition Stands or Modular Stands)

For more details, visit