Truck Is Taylormade For Show

18th September 2008

Golfers will be able to experience the same treatment as Ryder Cup stars Justin Rose and Sergio Garcia at the NEC Golf Show.

Both players represent TaylorMade and the manufacturer will be bringing its tour truck to Birmingham’s golfing extravaganza in November.

TaylorMade purchased the 18-metre behemoth only this year, at a cost of £500,000, and visitors to the show will be able to take advantage of its state-of-the-art custom-fitting facilities.

And the truck is likely to be visited by a host of famous faces as the brand’s ambassadors are expected to be well represented at the show with a mixture of professional golfers and celebrities.

The brand will also have four bays on the show’s indoor driving range – where golfers can have their requirements analysed before getting custom fitted – and will be showcasing its latest Burner 09 and R7 limited drivers.

Michael Stoker, TaylorMade’s trade marketing executive, said: “It’s great for us to be at the show this year. It will be a good opportunity for us to get to know our customers and we’ll be offering our tour expertise to show people exactly what we’re capable of as a brand.

“We’re also hoping to bring some of our ambassadors. It’s too early to say who will be coming but hopefully some players and famous faces will be joining us.”

Andy Barwell, managing director of the Golf Show Group, said: “It’s fantastic TaylorMade has signed up to the show and will have such a strong presence.
“Getting clubs in people’s hands is one of our main aims and this is the first of many big brands that visitors will be able to try out at the show.”

The NEC Golf Show runs from November 21-23 and offers the entire golfing spectrum under one roof.

A purpose-built american golf store, massive indoor driving range, numerous golf simulators and the 100ft putt are just some of the show’s main attractions and there are great prizes to be won.

In addition, hundreds of exhibitors will be showcasing cutting-edge golf equipment, from big brands offering custom fitting on their latest products, to one-man bands with the newest golfing gadgets.

Visitors can also sample the latest fairway fashions and hottest golfing destinations and a host of interactive features including the brand new Putt Black where golf meets snooker.