26th April 2010
Picking high quality exhibition stand graphics is a very important
aspect of a trade show or convention. When you go to pick your banners
out, you will need to settle on a design that allows you to manipulate
how your clients perceive you. This can be very difficult to do,
especially when your competition will be striving to do the same thing.
However, there are a few things that you can do to help ensure that you
pick the best design for your company. The most important thing to keep
in mind is that your clients will base their first impressions of your
business based off of the graphics that you select.
The first step in picking exhibition stand graphics is to decide what
type of mood that you want to establish. When you participate in a trade
show or exhibition, you have the ability to control how your company is
perceived. Because you have full control over your stand, you can
decide what mood you want to set. Graphics are an integral part of
setting the mood for your clients. It is possible, for example, to
lighten the mood through use of bright colours. For those trying to
maintain a professional appearance, dark, elegant colours should be
selected. No matter what colour scheme you use, the images must match
them. Cartoon images, for example, are typically not used with
companies that are targeting professional business men and women.
However, this may vary depending on the type of business that you are
operating. You will have to make your decision based off of what is best
for your company.
Because your exhibition stand graphics will be an integral part of your
presentation at a trade show or convention, you should make efforts to
ensure that you pick high quality graphics. Graphics that look like they
were drawn or constructed by an amateur will make your business look
unprofessional. However, if your business operates through fun and
games, this style of image can actually benefit your company. Because
of this, you will need to carefully determine the mood that you want to
set. Once you have picked that mood, every detail of your exhibit should
be selected to reach that mood. This also includes the behaviour of the
staff that is working at the booth during the show. How your employees
behave can dramatically alter and manipulate the mood of potential
clients. If you have an exhibit that is focused on having fun, be it
through attractions or use of bright colours, if your employees are not
promoting the idea of having fun, your efforts will be wasted.
Once you have selected your exhibition stand graphics and have had them
transformed into creative materials, it is important that you take care
of them. Many graphics are designed to be reused. Banners, panels, and
images can be used in future presentations. Once you have decided on a
design, you will want to keep a digital and hard copy of the design for
future reference. Should your advertising materials be damaged, this
will allow you to quickly replace what is no longer usable.