Video in exhibition stands can be 'powerful'

25th August 2009

<p>Incorporating video into <a href="" target="self">exhibition stands</a> can be a "powerful" marketing tool and more businesses are interested in using it, according to an expert.</p><p>Matt Sims, managing director of event management firm Revelation, revealed that his company's clients are looking to use video in more innovative ways, such as holographic projection and interactive messaging.</p><p>"There is huge opportunity for those in this industry who are prepared to move away from the 2D approach to <a href="" target="self">stand design</a> and do something new and different with video," he explained.</p><p>Mr Sims added that it must be done correctly, with consideration for the target audience, suggesting that businesses need to look at the bigger picture rather than using video for the sake of it.</p><p>They must consider why the medium should be used, how it can be delivered and what message the firm wants to convey, he added.</p><p>DB Systems recently landed the contract as the official audio visual equipment hire company for major hairdressing show, Salon International.<br/><img alt="ADNFCR-1753-ID-19329672-ADNFCR" src="" /></p>