What Is a Bespoke Exhibition Stand, and How Can It Benefit Your Company?

17th December 2009

Bespoke exhibition stands are simply stands custom

built to your specifications and needs. Of course there are a lot of companies

on the market, offering you cheap or modular exhibition stands, some of which

are even designed to be so simple to put together that they almost rate being

'do it yourself' jobs.

However, in the cut-throat world of business

competition it pays to stand out of the crowd and be noticed. Think about it -

at an exhibition that will in all probability be attended by all your

competitors, each trying to represent his or her company as best they can, and

to oust and overshadow the competition, just how important is it to be noticed?

And the logical answer is of course, that it is crucially important.

Of course, a bespoke exhibition stand is not the only

way to attract attention. You could also use beautifully designed banners, for

example, or have people hand out leaflets. But these are all things that your

competition can and will be doing. So your best strategy would be to go in for

a custom designed and built exhibition stand. Just how much of a difference

would that make, do you ask. A world of difference, as you will see for

yourself if you just take a look at some of the exquisite designs on the market


Of course, a custom exhibition stand can come in a

number of varieties and designs. A pop up bespoke exhibition stand, for

example, attracts attention and draws the eyes of potential customers. Banner

stands are great for crowded exhibitions where your first priority is to

attract people within 'range' of your stand. Then there are flexible stands

that can be folded and packed away and shipped to the next location, great for

a company that holds a lot of exhibitions. And of course these can also cut

costs significantly, as they can be moved around the country, rather than

having a separate construction at each location.

But the best stands are those that are created by a

design team to actually represent the spirit of your company. This sort of

bespoke exhibition stand can become as distinctive as your company logo, where

people automatically point to your display and say 'Oh, that's the exhibition

of so-and-so company.' These stands are so brilliantly designed and so utterly

distinctive that they just cannot be mistaken for someone else's display. And

this, ultimately, is the kind of stand that you need.

There are lots of professional design companies who

will build your stand for you from the ground up. This includes initial

consultations in which the designers will try to assess the image that will be

'right' for your company. Then there will be sketches, and, in all probability,

3D digital constructions of the bespoke exhibition stand, so that you can see

exactly what it will look like when it is finally complete. Finally the designs

will be handed over to the construction teams, who will do the actual building

of the stand components. Remember that you can ask for a modular or easily dismantle

able design - this can be extremely useful, and can cut costs drastically,

besides cutting down on storage space requirements when the stand is not in


The cost of a custom designed stand might be higher,

but the advantages in the long run, especially in extra earnings for your

company, are more than enough to cancel this out. Shop around, choose your

design company carefully, making sure to examine their past work, and do not

scrimp on costs - doing that might mean that the business that is rightfully

yours goes to the company next door.