17th December 2009
What Is a Bespoke Exhibition Stand, and How Can It Benefit Your Company?
Bespoke exhibition stands are simply stands custom built to your specifications and needs.
Bespoke exhibition stands are simply stands custom
built to your specifications and needs. Of course there are a lot of companies
on the market, offering you cheap or modular exhibition stands, some of which
are even designed to be so simple to put together that they almost rate being
'do it yourself' jobs.
However, in the cut-throat world of business
competition it pays to stand out of the crowd and be noticed. Think about it -
at an exhibition that will in all probability be attended by all your
competitors, each trying to represent his or her company as best they can, and
to oust and overshadow the competition, just how important is it to be noticed?
And the logical answer is of course, that it is crucially important.
Of course, a bespoke exhibition stand is not the only
way to attract attention. You could also use beautifully designed banners, for
example, or have people hand out leaflets. But these are all things that your
competition can and will be doing. So your best strategy would be to go in for
a custom designed and built exhibition stand. Just how much of a difference
would that make, do you ask. A world of difference, as you will see for
yourself if you just take a look at some of the exquisite designs on the market
Of course, a custom exhibition stand can come in a
number of varieties and designs. A pop up bespoke exhibition stand, for
example, attracts attention and draws the eyes of potential customers. Banner
stands are great for crowded exhibitions where your first priority is to
attract people within 'range' of your stand. Then there are flexible stands
that can be folded and packed away and shipped to the next location, great for
a company that holds a lot of exhibitions. And of course these can also cut
costs significantly, as they can be moved around the country, rather than
having a separate construction at each location.
But the best stands are those that are created by a
design team to actually represent the spirit of your company. This sort of
bespoke exhibition stand can become as distinctive as your company logo, where
people automatically point to your display and say 'Oh, that's the exhibition
of so-and-so company.' These stands are so brilliantly designed and so utterly
distinctive that they just cannot be mistaken for someone else's display. And
this, ultimately, is the kind of stand that you need.
There are lots of professional design companies who
will build your stand for you from the ground up. This includes initial
consultations in which the designers will try to assess the image that will be
'right' for your company. Then there will be sketches, and, in all probability,
3D digital constructions of the bespoke exhibition stand, so that you can see
exactly what it will look like when it is finally complete. Finally the designs
will be handed over to the construction teams, who will do the actual building
of the stand components. Remember that you can ask for a modular or easily dismantle
able design - this can be extremely useful, and can cut costs drastically,
besides cutting down on storage space requirements when the stand is not in
The cost of a custom designed stand might be higher,
but the advantages in the long run, especially in extra earnings for your
company, are more than enough to cancel this out. Shop around, choose your
design company carefully, making sure to examine their past work, and do not
scrimp on costs - doing that might mean that the business that is rightfully
yours goes to the company next door.